Maximizing Your Conversion Rate

Conversion optimization is a process of maximizing your conversion rate that involves using different search engine friendly techniques and strategies. For business owners, a website is more like a shop. And everyone that has an online business is greatly interested in improving their site conversion rate that would dramatically increase sales.

Though it is important for them to attract many visitors, it is far more important that those visitors will become actual customers.  Typically, only about 1.5 to 2.5 percent of visitors on an online business can result in a sale. Several conversion optimization strategies will help you improve your conversion rates.

Create a website that is easy to navigate and user-friendly

Remember to make everything as simple as possible. Design your site around your visitor’s needs. As for navigation, the focus should be on simplicity. Making the process so complicated for visitors can make them leave your page without making a purchase.

The Landing page should have the right design and be laid out correctly

Conversion website optimization depends upon a website having compelling calls to action. Visitors need to understand how to proceed on what they wanted to do to make them an actual customer and to avoid making them frustrated while trying to get the information they need. This can be done by using description Meta tags that provide both the visitor and search engines a summary of what your web page is about.  Here is some more information on landing page design.

Offer a gift to trigger visitor’s interest

This is one of the strategies that always work since people are always up for discounts and free items. You can offer things like free e-book to set off their interest in your website and products.

Live chat

This strategy can build potential customer’s confidence by demonstrating a willingness to help by providing instant answers to potential customer’s online inquiries and questions that would increase the possibility that a sale will occur. Nothing more than being helpful that working with a real person.

Along with those important techniques and strategies for successful online search engine marketing, other factors that would also affect your conversion rate include credibility factors, the product images used on your site as well as using the right keywords.

In summary, either small or gigantic business, you can only survive in the world of online business marketing when you work on something interactive to get more visitors. After getting those visitors, your next venture is on how to maximize those strategies to turn those visitors into buyers.

Kickstart Your Digital Marketing Campaigns

Kickstart Your Digital Marketing Campaigns

Did you know that your online home-based business could still benefit from traditional marketing or offline marketing? Yes, offline and online forms of marketing do not have to contradict each other. Instead, you can integrate both into your marketing mix to ensure maximum returns from your investments.Studies, in fact, have shown that offline marketing has the power to influence the behavior of online customers. Offline marketing strategies tend to reinforce the message that comes from its online counterparts.

So how do you exactly combine offline and online marketing strategies to your marketing campaign? There are many ways to do this, and you can even devise one on your own if you let your creative juices flow!

Invest in a professionally designed website

This will carry a message to your target customers that you offer exactly what they need and you can be contacted in case they have concerns about your product or service. Make sure it is constantly updated with fresh content, and never make it appear as though it has been abandoned for ages. You don’t want to turn off potential customers, right?

Include your site URL in all your offline and online promotional materials

Make sure your business gets as much exposure as possible so that it gets known faster and customers will find their way to you. Put your domain name on your business cards, letterhead, banner ads, blog, and other marketing avenues you are using.

  •  Encourage people to log on to your site to know more about your business or product.

For example, if you advertise in newspapers and magazines about your latest products, tell your audience to visit your site to learn more about what you are offering. Of course, your site URL must be easy to remember, and this especially holds true when you advertise in media such as TV, radio, and digital billboards.

  • Offer special coupons. Entice people into visiting your website by offering coupons, discounts, and other great deals. That way, you can increase your chances of getting sales.
  • Get your online and offline marketing efforts ready before you launch your marketing campaign.

Both methods of marketing should be in place and must run simultaneously for maximum results.

  • Go for consistency.

Make sure that your online and offline strategies complement each other and neither one is lagging behind the other. It is recommended that whatever you put in your print or TV ads, it must also be placed on your website. Not only that, you can also take advantage of other methods of online marketing to strengthen your offline marketing efforts. Some examples include blogging, forum posting, social networking, video sharing, and article marketing.