What is the Future of Digital Marketing

Our day to day lives relies mostly on artificial intelligence and smart technologies. Both products and people are changing. People, for instance, do not think the same way they used to before. In such a realization, for any business to thrive in today’s market, it needs first to realize that marketing’s future is all digital. Digital marketing is the promotion of a brand via digital enabled methods like the internet and mobile phones.

In digital marketing, there are popular methods used. These methods include:

Social media marketing which entails business promotion in social media platforms. Here a business targets its audience and can reach a lot of people with one post.

Content marketing involves the creation of quality content in a bid to attract a greater variety of an audience to your business.

Search engine optimization is a marketing strategy that involves working to achieve the desired position when it comes to SERPs.

Email direct marketing is mainly targeting those likely to benefit from your product in the most cost-effective way possible. It is a great way to tailor your messages and product offers that suit different groups of audience.

Influencer marketing is a method of marketing focused on the influential individuals on social media bringing the desired recognition to a brand.

As digital media continues to evolve, these marketing methods have taken center stage and will be the future of the digital universe.

Big data
This means that the more data you have on an individual, the better you can interact with them in a more personal manner. Understanding the inner and outer workings of big data can prove to be a daunting task but, once you get to know how to collect and analyze your customer’s data, it will improve your marketing strategy.

Video advertising
One of the top trends in for 2018 and beyond is video marketing. Facilitated by easier access to the internet, it is far easier for people to access, view and share the video information produced by brands.

Because of the digital and internet age we live in, customers expect brands to call when they need them. These moments are known as micro-moments and are gaining quick popularity in the digital marketing world, as everyone nowadays has access to a mobile phone.

Digital currencies like Bitcoin have proved efficient in marketing. Offering your customers, a chance to pay by digital currency on the brand’s website shows how innovative and forward thinking the brand’s business is, and in the end helps improve the customer experience.

Social messaging apps
Everyone uses social media nowadays. For that reason, social media platforms are the perfect place to market a business, and these messaging apps are a great way to do that.

Having the capability of offering your customers a personalized online experience will boost your digital marketing strategy and traffic to your site. This method took off as a marketing trend as is still showing potential for the future of digital marketing. It offers customers a tailored experience based on their preferences and behaviors you collect using the big data method.

Influencer marketing
Human beings love each other, and as a result in marketing, they would love to feel like they have a connection to a company. Using influencer marketing as a digital marketing strategy cements the ideology that businesses use the already established relationships the client support has with the influencer, to push their product. This is an excellent trend that future digital marketing should embrace.

No matter the marketing strategy a business has, planning is the crucial factor of its success. Whether you hire an in-house team for your marketing efforts or outsource to a top bay area marketing agency like Devine Solutions Group, you’re going to want to put a plan in motion. Either way, a company needs to look forward to embracing these methods that ease their path into the future of the ever changing digital marketing future.

Maximizing Your Conversion Rate

Conversion optimization is a process of maximizing your conversion rate that involves using different search engine friendly techniques and strategies. For business owners, a website is more like a shop. And everyone that has an online business is greatly interested in improving their site conversion rate that would dramatically increase sales.

Though it is important for them to attract many visitors, it is far more important that those visitors will become actual customers.  Typically, only about 1.5 to 2.5 percent of visitors on an online business can result in a sale. Several conversion optimization strategies will help you improve your conversion rates.

Create a website that is easy to navigate and user-friendly

Remember to make everything as simple as possible. Design your site around your visitor’s needs. As for navigation, the focus should be on simplicity. Making the process so complicated for visitors can make them leave your page without making a purchase.

The Landing page should have the right design and be laid out correctly

Conversion website optimization depends upon a website having compelling calls to action. Visitors need to understand how to proceed on what they wanted to do to make them an actual customer and to avoid making them frustrated while trying to get the information they need. This can be done by using description Meta tags that provide both the visitor and search engines a summary of what your web page is about.  Here is some more information on landing page design.

Offer a gift to trigger visitor’s interest

This is one of the strategies that always work since people are always up for discounts and free items. You can offer things like free e-book to set off their interest in your website and products.

Live chat

This strategy can build potential customer’s confidence by demonstrating a willingness to help by providing instant answers to potential customer’s online inquiries and questions that would increase the possibility that a sale will occur. Nothing more than being helpful that working with a real person.

Along with those important techniques and strategies for successful online search engine marketing, other factors that would also affect your conversion rate include credibility factors, the product images used on your site as well as using the right keywords.

In summary, either small or gigantic business, you can only survive in the world of online business marketing when you work on something interactive to get more visitors. After getting those visitors, your next venture is on how to maximize those strategies to turn those visitors into buyers.

Kickstart Your Digital Marketing Campaigns

Kickstart Your Digital Marketing Campaigns

Did you know that your online home-based business could still benefit from traditional marketing or offline marketing? Yes, offline and online forms of marketing do not have to contradict each other. Instead, you can integrate both into your marketing mix to ensure maximum returns from your investments.Studies, in fact, have shown that offline marketing has the power to influence the behavior of online customers. Offline marketing strategies tend to reinforce the message that comes from its online counterparts.

So how do you exactly combine offline and online marketing strategies to your marketing campaign? There are many ways to do this, and you can even devise one on your own if you let your creative juices flow!

Invest in a professionally designed website

This will carry a message to your target customers that you offer exactly what they need and you can be contacted in case they have concerns about your product or service. Make sure it is constantly updated with fresh content, and never make it appear as though it has been abandoned for ages. You don’t want to turn off potential customers, right?

Include your site URL in all your offline and online promotional materials

Make sure your business gets as much exposure as possible so that it gets known faster and customers will find their way to you. Put your domain name on your business cards, letterhead, banner ads, blog, and other marketing avenues you are using.

  •  Encourage people to log on to your site to know more about your business or product.

For example, if you advertise in newspapers and magazines about your latest products, tell your audience to visit your site to learn more about what you are offering. Of course, your site URL must be easy to remember, and this especially holds true when you advertise in media such as TV, radio, and digital billboards.

  • Offer special coupons. Entice people into visiting your website by offering coupons, discounts, and other great deals. That way, you can increase your chances of getting sales.
  • Get your online and offline marketing efforts ready before you launch your marketing campaign.

Both methods of marketing should be in place and must run simultaneously for maximum results.

  • Go for consistency.

Make sure that your online and offline strategies complement each other and neither one is lagging behind the other. It is recommended that whatever you put in your print or TV ads, it must also be placed on your website. Not only that, you can also take advantage of other methods of online marketing to strengthen your offline marketing efforts. Some examples include blogging, forum posting, social networking, video sharing, and article marketing.